Productive Healthy Ageing Profile - Attitudes to ageing

Attitudes to ageing

The following selected 'Websites', 'Publications by year' and 'Example Campaigns' provide insights into attitudes towards ageing and suggest ways of challenging ageism:

Websites

• Blogs on ageism published by the Centre for Ageing Better
• Age-positive image library to tackle negative stereotypes of later life - launched January 2021 and to be regularly updated by the Centre for Ageing Better
• Ageism - published by Age UK
• Blogs - Ageism Plus - published by Independent Age
• Ageism - published by the World Health Organization
• Information Service - Selected Readings - Attitudes to Ageing and Older Age published by the Centre for Policy on Ageing
• The age of no retirement - goal: "To create a world where our age does not define us. Shattering age related barriers and ageist stereotypes. Creating an age inclusive future."
  
• Inequalities further resources provide insights into minority group experiences
• Employment further resources provide insights into specific challenges and solutions

Publications by year

• Reframing ageing - Public perceptions of ageing, older age and demographic change (2021) - a report published by the Centre for Ageing Better
• The missing market: How home retailers can better meet the needs of over 50s consumers (2021) - a report published by the Centre for Ageing Better
• Enabling age at work. How ageism and ableism overlap in the workplace. (2021) - a report summarising research from a recent project conducted by researchers at the VU Amsterdam and the University of Kent, funded by the Economic and Social Research Council, and published by the International Longevity Centre UK
• Global report on ageism (2021) published by the World Health Organization
• Too much experience: Older workers' perception of ageism in the recruitment process (2021) published by the Centre for Ageing Better
• In Focus: Experiences of Older Age in England (2020) - report focussing on the experiences of specific groups of older people published by Independent Age
• Doddery but dear? Examining age-related stereotypes (2020) - report published by the Centre for Ageing Better
• Maximising the Longevity Dividend (2019) report published by the International Longevity Centre UK
• Suffering in silence: age inequality in older people's mental health care (2018) published by the Royal Society of Psychiatrists
• Age is just a number: Views among people aged 50 and over in the English Longitudinal Study of Ageing (2018) report published by the Centre for Ageing Better
• Views on the ageing society: survey of older people (2018) report published by the Department for Business, Energy & Industrial Strategy (BEIS)
• Ageism: the last taboo - highlights from a discussion event May 2018 published by the Centre for Ageing Better
• That Age Old Question (2018) report published by the Royal Society for Public Health and Calouste Gulbenkian Foundation
• Inquiry into human rights and older people: Protecting our rights as we age (2018) report published by the All Party Parliamentary Group (APPG) for Ageing and Older People
• Independent Report - Health, ageing and support survey: 2017. Results of Ipsos MORI research into the views of people aged 50 or over on health, ageing and support (2018) published by the Department of Health & Social Care
• Attitudes to working in later life: British Social Attitudes 2015 (2016) report published by the Department for Work and Pensions
• The barriers to and enablers of positive attitudes to ageing and older people, at the societal and individual level  (2015) report published by the Government Office for Science

Example campaigns

• International Day of Older Persons: 1 October - United Nations annual campaign
• Winners of a Transport for London competition initiative to improve potrayal of older people in advertising (2021) 
• Age Proud Leeds - an example local campaign by Leeds 'Time to Shine' organisation October 2019 to March 2021